Empowering Creators
We build precision digital utilities to help photographers and filmmakers focus on what matters most: the art of the image.
Why We Built This
Photography is a blend of creative vision and technical precision. However, many photographers lose valuable creative time performing complex manual calculations for long exposures, battery life, or storage needs.
Our platform was born from a simple need: to make the technical side of photography invisible. By providing free, high-accuracy web tools, we remove the guesswork from your production workflow.
Our Core Principles
What drives every tool we build for our community.
Mathematical Accuracy
Every calculator is built on verified optical formulas and industry-standard bitrates.
Zero Friction
No accounts, no logins, and no paywalls. Just open the tool and get your results instantly.
Field Ready
Designed to be responsive and lightweight, working perfectly on your smartphone in the middle of a shoot.
Ready to simplify your next shoot?
Explore our full suite of photography and cinematography calculators.
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